
Etsy Find: peppersprouts
America Is F*cked.......(Graphically at least) from Jess Gibson on Vimeo.
What do you do when your camera dies? Go for the literal version of “pushing up daisies” and grow a plant in the broken remains of your lens!Just slap on an old lens hood, fill it up with dirt and nestle a small plant into it. That’s all it takes to make all your camera geek pals green with envy!
Where to Find Old Cameras and Lenses
Keep an eye out at thrift stores, estate auctions, flea markets or eBay for broken camera parts.Broken lenses and camera bodies are often labeled “for repair” or “for parts.” Since they don’t work, you can get them dirt cheap.
Keep an eye out for auctions of large lots — pick up a bunch at one time and make a set of planters.
The Water Issue
Here’s the thing though: cameras and lenses, though highly sophisticated examples of engineering prowess, are NOT designed to hold water. Bummer.While not entirely avoidable, water leaks can be reduced by putting a plastic saucer into the lens or lens hood before filling it with dirt.
Water the plant sparingly, and keep a paper towel handy to sort out any stray dribbles.
Camera-Friendly Plants
One solution to annoying water drippage is to use plants that don’t need much water.Cacti and succulents are good because there are lots of small varieties and most don’t need water more than twice a month.
Best of all are tillandsia, a.k.a airplants. They’re perfect for this because:
- they’re relatively small
- they don’t need to be planted in soil (neat, right?) and
- you water them by running them under a faucet.
Just take the plant out when it needs water, wet it down, wait for it to dry a bit, and drop it back in. No drips, no dirt, no drama.
The Camera Body Version
If the body of the camera is completely irreparable, don’t write it off as a total loss.Just take off the lens and put a plant inside the camera body!
Sure it’ll never work again, but at least it’s out of the junk drawer and looking good.
The Twin Lens Version
If you find yourself with a great-looking but utterly dysfunctional twin lens reflex camera, what do you do with that?You can’t use the lens, and filling the body would just look strange.
Use the waist-level viewfinder instead! It won’t hold water well, but a pot will work nicely.
Get a tiny plant in a 2-inch pot and drop that into the finder. If you don’t like the look of the bare pot sitting there, pack some dried moss around it to cover up the rim.
Food Photography?
Once you get the taste for collecting broken cameras, you’ll want more, more, MORE!Line a bunch of cameras up on the kitchen windowsill and plant different herbs in them.
It gives new meaning to the phrase “food photography!” (Sorry, we couldn’t resist.)
"Originally from Savannah, Georgia, I just moved back to the creative coast after spending the past four years in Atlanta in the marketing & interactive industry. I {heart} photography, letterpress, typography, architecture, interior design, event design, and all things weddings."
In an attempt to regain sales lost during tough economic times, many companies are spearheading brand redesigns in hopes that a little creativity will go a long way. Putting the theory to work are some of the most famous food and beverage brands out there, including the five shown below. Drawing on everything from individual setbacks, sales goals and competition as additional motivation behind the marketing makeovers, each case is unique in terms of the specific reasons behind the transformation—and the consumer reaction they’ve provoked thus far.
Gatorade: Behind the “G”
According to The Wall Street Journal, Gatorade’s sales have been on the decline since 2007 largely due to an over-saturated enhanced drink market and a fade in the sports drink trend. Its redesign—part of PepsiCo America’s CEO Massimo d’Amore’s $1.2 billion-dollar effort to overhaul the company’s biggest brands—was an attempt to contemporize and modernize the brand in order to regain the lost market share and attract non-sports oriented consumers.
Coors: Cold Activated Cans
The beer industry is one of constant packaging innovation. Thus, Coors’ upcoming release of cold activated cans (following last year’s release of bottles with same capability) is not a total surprise. The redesigned cans turn the Rocky Mountains in the foreground of the logo blue when the beer is at the optimal drinking temperature, catering to the company’s initiative to stay ahead of the cold beverage curve.
Snapple: Biggest. Overhaul. Ever.
NACSOnline.com reports that March saw the most significant makeover of Snapple in the company’s 37-year history—referring to its ingredient update along with the bottle and label redesigns. Experts suggest the overhaul is an attempt to break through the beverage clutter to boost sales (which, according to Forbes.com, sagged 4% last year) and to disassociate the brand with the current backlash against high fructose corn
Pepsi: Where Have All the Soda Drinkers Gone?
Though Americans drink more soda than almost every other nation (49 gallons a year), BusinessWeek.com states that sales are down nearly 30% in recent years. In hopes of slowing the decline in sales, Pepsi revamped their trademark red, white and blue logo by tilting it so the white stripe shoots upwards to look like a smile—so the brand appears hopeful and modern.
Tropicana: Welcome Back, Orange!
Another brand from d’Amore’s total overhaul, Tropicana took a vicious consumer thrashing when the redesigned packaging, meant to create new emotional connections with Tropicana’s long-time consumer base, did just the opposite—cutting ties and confusing loyal OJ drinkers. Dubbed generic and unappealing, PepsiCo bowed to consumers and reverted back to the original design after sales decreased by 20% during the few months the new carton lined grocery store shelves.
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